We know that well-designed products, environments and services have a positive effect on our existence. What Mad_L tries to propose lies in knowledge in the photographic sector supported by the curiosity to shape, move, chase light in various forms, both static and moving.
Mad_L is a container, an acronym for Making advanced digital language. The name is not the simplest, however the strength of this study lies in simplicity. So the site had to be wanted and aimed at an immediate use of photography and video.
Old design wisdom is form follows function. That being; what a product, piece of communication, furniture or environment looks like is informed by the hard realities it is used for. However, us humans are a little more complex than the idea allows. Our lives aren’t defined in binary ways like the kettle in our kitchen; on or off. We aren’t happy or sad, well or unwell, rather we are many things in between, and at the same time. Design’s ‘form follows function’ approach to healthcare has resulted in generations of objects, information and environments, intended to make us healthy but with a myopic attention to the conditions they are intended to improve. Our mental and social health often not a considered ‘function’ of design and therefore not considered as a function of us.
For this project I have to proposed a formal vision that at the same time was easy to see. For this I have inserted the portfolio vertically in "Puzzle" or "Masonry" style.
