Semi-personal project, based on banners for e-commerce and social use, used in the past for Lidia shopping outlets. In this section I wanted to change the design and philosophy of communication.
Sport equipment
Sport commerce
Two sporting activities were taken into consideration, such as skiing and tennis.
Two sporting activities were taken into consideration, such as skiing and tennis. Both individual sports, physical, aesthetic and technical sports. In terms of communication they are quite interchangeable. both as lines and contents.
In the general video clip on the world of skiing, I used a composition made of frames and modern text inserts. In the video clip on the world of skiing, I used a composition made of modern frames and textual inserts. The hip-hop based break rhythm music was created by me, resulting energetic for the drafting of the video.
Social
In the tennis part, on the other hand, I opted for graphic banners with a direct social and marketing vocation.
Thus representing the identity of the brand and / or the sales store. The coloured bars; the music or human creativity/interpretation. Together they open up for endless possibilities while never loosing brand recognition.
The colors, images, cut and format chosen are ideal for a sport made up of three fundamental identification gestures, service, the smash and the volée.
